Center for Consumer Freedom Proposes Renaming Norfolk, VA Street to “PETA Kills Ave.”

PETA’s headquarters is located at the street in question.

Center for Consumer Freedom Proposes Renaming Norfolk, VA Street to “PETA Kills Ave.”

Norfolk, VA – -( Animal liberation organization People for the Ethical Treatment of Animals (PETA) is getting a taste of its own medicine. Recently, PETA attempted to persuade the English village of Wool to change its name to “Vegan Wool.”

And earlier this week, a street in a French village, Rue de la Saucisse—or “sausage street”—was similarly targeted by PETA, with the organization demanding the street be renamed “Rue de la Soycisse,” referencing soy.

In response, the Center for Consumer Freedom (CCF) is fighting fire with fire.

On the morning of December 5, CCF asked the city of Norfolk, VA (where PETA’s headquarters is located) to consider renaming Front Street to “PETA Kills Ave.” in order to better reflect the actions of the group headquartered at 501 Front Street. “Butcher St.” and “Serial Killer Way” are other possibilities.

CCF’s letter to the Norfolk city council can be viewed below.

December 5, 2018
Norfolk City Council
1006 City Hall Building
810 Union St.
Norfolk, VA 23510

Dear Councilmembers:

I’m writing on behalf of the nonprofit Center for Consumer Freedom to request you put Norfolk in
the spotlight and promote kindness to animals and raise awareness of unethical conduct. You can
do this by renaming Front Street “PETA Kills Avenue.”

For years, People for the Ethical Treatment of Animals has killed cats and dogs by the thousands at
its headquarters, located at 501 Front St.

Unlike the countless shelters that provide essential service and care to animals in need, PETA’s
“shelter” on Front Street euthanizes the vast majority of the animals the organization receives. In
fact, killing animals seems to be the main purpose of PETA’s so-called shelter, as no adoption hours
are posted nor are animals advertised on the organization’s site. Tax records show PETA even has a
walk-in freezer to store the corpses.

PETA’s president is Ingrid Newkirk. She has said,“I think it would be lovely if we stopped this
whole notion of pets altogether,” and has advocated for the killing of all stray cats and the total
eradication of pit bulls.

PETA has even gone so far as to steal and kill a 9 year-old girl’s healthy pet dog in 2014 in the
Eastern Shore. PETA eventually paid $50,000 to settle this case.

Last year, according to public records filed with VDACS, PETA killed more than 1,800 cats and dogs
and only adopted out 44. In some years, PETA’s kill rate has been higher than 90%.

Animal lovers are shocked and outraged by PETA’s pro-killing attitude. Renaming Front Street to
“PETA Kills Avenue” is a way to share this essential information with all people who love their pets
and who may one day have to drop their pet off at a shelter.

Other possibilities for your consideration include “Butcher Street” and “Serial Killer Way.”

By simply changing the street name, Norfolk can raise awareness of this cruelty and remind
everyone to stay away from this horrid shelter.

Please let me know your decision.

Will Coggin

CCF research director Will Coggin commented:

“For too long, PETA has been killing thousands of cats and dogs at its headquarters/slaughterhouse on Front Street. By simply changing the street name to ‘PETA Kills Ave.,’ the good people of Norfolk will know of PETA’s dirty secret. We urge the Norfolk city council to implement this animal-friendly name change.”

Center for Consumer Freedom

About: is a project of the Center for Consumer Freedom, a nonprofit watchdog group supported by a unique combination of consumers and American businesses. Visit:

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